Ungayibamba kanjani i-psychology yabathengi yedizayini yebhokisi

Ngokwanda kwemikhiqizo yemakethe, ukwakhiwa kwamaphakheji sekuyinto ebalulekile ebalulekile kumabhizinisi amaningi. Ikakhulukazi ngobaUkupakisha ibhokisi lesiphoingadlala inani elithile - Indima eyengeziwe, ucezu olufanayo lwezimpahla ebhokisini lebhokisi lezipho futhi akukho phakheji yezipho lapho umehluko omkhulu, okuhleUkupakishwa kweziphoAyikwazi ukukhuthaza ukujabulisa kuphela, ezimpahleni ezifanayo ukwenza ngcono ukuncintisana, abathengi bafuna ukuthenga, kodwa futhi bangathuthukisa ukunambitheka ubuso obuthe xaxa. Ngakho-ke sifuna ukukhulisa ukuthengisa, ngeke sithembele kwikhwalithi yomkhiqizo ukwandisa ukuthengisa, kepha futhi ngemikhiqizo ye-elekthronikhi ukunqoba ukupakishwa okungcono. Ngakho-ke indlela yokwazisa ibhokisi lomkhiqizo futhi ukukhathazeka kwethu.

Izidingo zabathengi ukuze siklame indawo entsha yokuthengisa yokuthengisa yomkhiqizo, ifomu elihlukile lokuqinisa iphuzu lokuthengisa lomkhiqizo, ukuheha abathengi abaningi ngeso. Umkhiqizo ofanayo, ukupakishwa okuhlukile komkhiqizo onomuzwa wekhasimende kuyikhwalithi yomkhiqizo ayifani. Omunye wenze izivivinyo zokufaka i-detendent efanayo ebhodleleni elihlukile lesisindo esindayo, okuvumela abathengi ukuthi bazame, futhi ngenxa yalokho bacabanga ukuthi yimikhiqizo eminingana ehlukene yokuhlanza. Lokhu kuhlola kukhombisa ukuthi ukufakwa akuyona ifomu elifanayo, imikhiqizo emihle yokupakisha iyinto ebalulekile ethinta ukuthengwa kwabathengi. Idizayini yokupakisha iyindlela ebanzi kakhulu yokuqamba iziqondiso zobungcweti, eziqukethe ukwakheka kwendiza, ukwakheka kwezintathu, ukwakheka kombala, ukuklama umbhalo kanye nemifanekiso. Ngokukhula komphakathi kanye nokuvuthwa kwemakethe yabathengi, ukwakhiwa kwamaphakethe kanye nokuhlelwa kwemakethe, ukukhushulwa kwebhizinisi kanye nemodeli yokuthengisa yesayensi kanye nesimo esifanayo. Idizayini yendabuko yendabuko ibikude nokukwazi ukuzivumelanisa nokuthuthukiswa okusheshayo kwezinhlobo zanamuhla ezahlukahlukene ze-Media Business Market Market. Ungawenza kanjani owakhe umklamo ukuze uhlangabezane nezidingo zemakethe, ngempumelelo ukhuthaze ukuthengisa komkhiqizo, ukwakhiwa kwamaphakeji kanye nemakethe -. Ukupakishwa kwesimo esitsheni, ukwakheka okuhlelekile, izinto zokwakha kanye nobuchwepheshe, ukwakhiwa kwezinye izici zolwazi, kungashukumisela isifiso somthengi sokuthenga emnothweni wemakethe udla iqhaza ekuvuleni imakethe, uthathe futhi wandise ukuthengiswa komkhiqizo.

1. Yakha umkhiqizo womkhiqizo ngedizayini yokufaka

Abathengi ukuthenga imikhiqizo kwesinye isikhathi hhayi nje ukufeza izidingo ezibonakalayo, kodwa futhi nohlobo olulethwa ngokwaneliseka komuntu ngamunye kanye nenjabulo ngokomoya. Ngakho-ke, ukufakwa njengohlobo lomkhiqizo lokusebenza kwangaphandle, ukwakheka kufanele kube uhlobo lwezimpawu ezibonakalayo ukukhulisa ukuhlanganiswa kokufakwa, ukwakheka kobuntu obuhlukile bomkhiqizo. Idizayini yokufaka, isidingo sokusetshenziswa okuphelele kombala, ukwakheka, izinto zokwakha kanye nezinye izinto, ngenkathi kukhombisa isithombe somkhiqizo oqukethwe ekuxhumaneni kwe-Enterprise kanye nolwazi, ukuze abathengi basebenzise umthelela onamandla kuhlobo lomkhiqizo, ukuze bahlabelelele ukuheha inhloso yabathengi.

2. Ukupakisha Design ukukhuthaza ukuthengiswa komkhiqizo

Ukupakishwa kuyinhlanganisela yezobuchwepheshe nezobuciko, ngenxa yesibonisi sangaphandle sokupakisha okuqondisayo, ukunxenxa isithombe sobuciko embonweni wabantu, ngakho-ke kungaba yimisebenzi yokuthengisa yomkhiqizo, izinketho zokusebenzisa abantu, ngcono ukuxhumana kwemfashini. Ukupakisha kufanele kube yibutho lokushayela ukukhuthaza isifiso somthengi sokuthenga. Isazi se-French esisha sase-Badrillard encane sake sathi izinto ezifuna ukuguqulwa zibe yizimpahla zabathengi kumele kube uphawu. Emphakathini wanamuhla, ukwakheka kwanamuhla kwanamuhla kudinga ukuthwala okubaluleke kakhulu kunangaphambili, ukuze ube ibhuloho phakathi kokuxhumana komkhiqizo nomthengi. Abaqambi kufanele banakekele njalo ukubheka i-- eshintsha imvelo yemakethe, ukufunwa kwabathengi njengesikhungo sobuciko bomkhiqizo, okuwukuphela kwendlela yokuqhubeka nokwandisa izindawo ezimakethe umkhiqizo. Ukuwina ubunikazi bengqondo bakwaMthengi kuyinjongo yokugcina ukumaketha kwanamuhla, i-Psychology Yabathengi Babantu be-Multidimensional kanye nokwehlukana kunquma ukwakheka kwamaphakeji womkhiqizo kumele kudonswe ukuze kudonswe amaqembu abathengi athile ukuheha isenzo sokuthenga esifunekayo. Ukupakishwa kokuthengisa kuyinto ye-microcosm yecebo lokumaketha, ukwakheka kweqhinga lezengqondo kuyinto enemibono enengqondo yokuthengisa, hhayi kuphela ukuheha amaqembu athile abathengi ukukhiqiza isenzo sokuthenga esifunekayo, kodwa futhi kusuka ekubanjweni kwenjabulo kwabathengi futhi ufuna ukuthenga. Idizayini yokupakisha yomkhiqizo kufanele ivumelane nezidingo zokumaketha kwanamuhla ngaphansi kwezidingo zokuncintisana, ukuma kwemakethe okunembile, kanye nezici zomkhiqizo kudluliselwe kumthengi ngolimi lokuklama. Ngamafuphi, okungcono kakhulu - Umkhiqizo wokuthengisa umgomo wokugcina wedizayini.