Ukubaluleka kwebhokisi lokupakisha
Dec 25, 2018
Shiya umlayezo
Idizayini yokupakisha iyingxenye ebalulekile yezentengiso zesimanjemanje. Kodwa-ke, eminyakeni yamuva nje, abantu bakhokha ukunakwa okwengeziwe empilweni yomzimba. Kodwa-ke, ubungqabavu bomkhiqizo, ngaphezu kokunambitheka komkhiqizo uqobo, kuya ngomklamo nokunyatheliswa kwephakheji! Ngokusho kocwaningo lwe-Big Data, cishe ama-60% amakhasimende aguqula ukuthenga kwawo azoshintsha izinhloso zawo zangempela ngenxa yokupakishwa kwangaphandle kwemikhiqizo. Kuyacaca ukuthi izimpahla zinokuhleibhokisi lokupakisha.
Idizayini yokupakisha iyingxenye ebalulekile yokuthengiswa kwanamuhla. Kodwa-ke, ukwakheka okupakisha kufanele kuhambisane nesimo nomsebenzi. Ukupakisha kugxile ekuvikelweni kwemikhiqizo. Lapho-ke ukuthengiswa kwe-Commerce Packang kuyinhloso enkulu yokuphromotha. Ukupakisha emnothweni wezentengiso kudlala indima ekhethekile. Indima, idizayini yokupakisha kumele idlule kuhlolo lomncintiswano wemakethe, impumelelo yokugcina yokwakheka ukuthi ingakuthola yini inhloso yokuhlobisa umkhiqizo futhi ekugcineni uzuze ukukhushulwa.
Kodwa-ke, umbono wokuqala wokuthi abathengi badlula kunesihluthulelo sokuthi eminye imisebenzi yezengqondo ingakhiqizwa. Ukusetshenziswa kwenoveli kanye nobunjwa obuhlukile, imibala ekhanyayo, amaphethini amahle futhi abuthakathaka, izinto ezihambisana nezimpawu zemikhiqizo, nezinto eziphilayo zihlanganisiwe. Ngomunye, ukufeza umphumela omangalisayo, ukuze abathengi bazoba nentshisekelo enamandla shazi. Ngasikhathi sinye, ukuze uqaphele isifiso sokupakisha kanye nokuhlobisa idizayini yabathengi, ukupakisha okuphumelelayo akusho nje kuphela ukuthi abathengi banake futhi bathakazelisa imikhiqizo ngokusetshenziswa kwezimo, kepha futhi kunika amandla abathengi ukuthi baqonde imikhiqizo ngokupakisha.
Indlela ephumelela kunazo zonke yokuxhumana ngokunembile imininingwane yomkhiqizo ukuhambisa ngempela isithombe somkhiqizo, kungaba ngokusebenzisa iphakheji esobala ngokuphelele, ngokuvula iwindi esitsheni esifakwayo, noma ngokudweba isithombe somkhiqizo kwiphakheji, noma ngencazelo emfushane yombhalo. Noma Phrinta izithombe zemikhiqizo enemibala nokuningi.
Ukuwowapha, akugcini ngokuvikelwa okuhle kanye nendima yokuqukethwe, kepha okubaluleke kakhulu, umsebenzi womkhiqizo wokuphromotha. Emvelweni yanamuhla yenhlalo, kuyilapho imisebenzi yokuvikelwa nemisebenzi yokufaka isebuthakathaka, imisebenzi yawo yokuphromotha iyaqiniswa kancane kancane. Ikakhulu emnothweni wemakethe wanamuhla nemikhiqizo eminingi efanayo nomncintiswano onolaka, ukufakwa kwezimpahla kubaluleke kakhulu, futhi sekuyinto eyazi emisebenzini yabantu.
Idizayini yokupakisha kufanele ibe isici sokuqala esisebenzayo, okungukuthi, noma ngabeukuwowaphaUngahlangabezana nezidingo zabathengi kuzo zonke izici futhi unikeze kalula abathengi. Abathengi bangakhetha ngokuya ngemikhuba yabo. Lapho ukufakwa komkhiqizo kulungele, ngokwemvelo kuzobangela ukuthakazelelwa komthengi futhi kubaluleke kakhulu. Kufanele inake ukusebenza kwayo kuqala, okungukuthi, noma ngabe ukupakishwa kungahlangabezana nezidingo zabathengi kuzo zonke izici futhi kunikeze abathengi. Abathengi bangakhetha ngokuya ngemikhuba yabo. Lapho ukufakwa komkhiqizo kulungele, ngokwemvelo kuzobangela umbono omuhle kumthengi.